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MAHIRA VOHRA
Project Name
Breaking Point Brittle
Specification
Snack Brand
Idea & Concept
My response to the JDO RAW 2025 brief- taking bar snacks from basic to inventive. Made for tired parents teetering on the edge. Best served when you’re chill, with a beer on the couch
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Project Name
Postcard Pursuit
Specification
Travel Blog
Idea & Concept
A young, upbeat travel blog by Amber Griggs, photographer, writer and traveller featuring personal experiences and recommendations. working closely with Amber, I designed the logo and general brand feel of the blog from ground up.
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Project Name
XXXY
Specification
Perfume brand (concept)
Idea & Concept
As part of a university assignment, we were given a brief to create a gender-neutral perfume brand. Keeping in line with a younger audience and their wants. , I created a perfume that looks like a soda can. To create hype around the product, I decided to market it like a soda with similar 4-pack packaging. The tagline “Scent that Can” is a play on words but also conveys the brand’s mission to break down gender norms.
Project Name
The Bad Wan
Specification
Musician/ Producer
Project Name
Fine Bone
Specification
Sexual Wellness Brand
Idea & Concept
I pitched to Fine Bone, a sexual welness company in a team of three. I worked on photography along with my teammate. I also did the graphics, helped with concept evolution and designed the bookmarks. We created a fun summer campaign for their flagship product “Prudence”.
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